Holidays are just around the corner. This means it’s another holiday shopping season! So, how’s your ecommerce website been performing? Is the homepage design catchy enough to attract customers? Is it ready to offer the best possible shopping experience?
Marq Web Designs gives you these 4 ways to make sure that your ecommerce website stands out from the rest:
1.Clear Product Pages
If visitors find it hard to understand your products, you lose your chance to make them click “Buy”. Hence, when you design a website, make sure that the products are labeled clearly and appropriately.
Get your ecommerce website design recognized by adding interesting images and attention-grabbing descriptions. These descriptions will not only ensure that your customers understand what they’re buying, but these will also help with SEO.
2. Customer Reviews
Part of customers’ decision to purchase is what they have read from reviews. And of course, it’s expected that you will not only get excellent but also bad reviews.
However, fear not because bad reviews give you a chance to be aware of the things that you need to improve from your products or services. Show excellent customer service by providing personalized and prompt replies and quick resolutions.
READ MORE: 4 Important Content Types Your Website Should Have (put link: https://marqwebdesigns.com/4-important-content-types-website/)
3. Strong Security
When you build a website, you have to make sure that you are protecting your customers’ privacy and the security of both their personal and financial information.
So, make sure that you web developer uses the HTTPS communication protocol and a secure ecommerce platform.
Also, maintain PCI DSS compliance, offer secure logins, promptly install recommended security patches, and use the latest software versions.
Your web development company might also want to add trust seals like the ones from Norton/VeriSign and McAfee to your pages in order to boost conversions and sales.
4. Easy-to-Reach Customer Service
To keep happy customers, make sure that they have easy access to your customer service.
Display your phone number on your product page. Make the instructions for returns and exchanges as clear and simple as possible.
As part of ecommerce website development, offer live chat for faster transactions. According to a study from Forrester Research, 44% of online consumers think that a live person assisting them at the point of purchase is the most important feature a website can offer.
So, want to gain more insights about keeping your ecommerce website on top of the game? Speak with the web developers of Marq Web Designs today!