What makes a great website?
A strong web content? A creative design? Well, both contribute to a great website, but the most powerful way to get visitors to take the next level is an effective call to action (CTA), one that drives them to take an immediate action toward the products or services you offer.
Here are four ways to improve your call to action:
1. Define Your Call To Action Goals and Opportunities
Every page of your website should have a call to action. Now, to ensure its effectiveness, consider what visitors of the page would want. Are they familiar enough with the products and services you offer to make a purchase decision, or do they need additional information? Do you need to have multiple CTAs on this page- one for a user seeking more information and one who is ready to talk to a sales rep?
Set the parameters of your CTA first to convey a clear and relevant prompt.
2. Get Users To Click Your Call To Action
While you can get creative with your CTA, note that it’s more important to use straightforward messages to help users understand what definite action they must take to continue their journey.
Hence, start with call to action words that express the next step (e.g. register, request, download). Then, emphasize the value of that action. One of the effective call to action examples is that if you want visitors to download an antivirus software, instead of simply saying “Download now!”, say “Click Download NOW to ensure that your system is 100% protected!”
3. Test Your CTAs
Providing a call to action is just half of the equation; you still have to check if visitors follow the course of action that you want them to take.
First, track events in Google Analytics. Also, consider installing heat map tracking to monitor how people are receiving the CTAs. Finally, you can do A/B testing for placement, design, and messaging to determine what’s most effective to your audience.
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4.Get Your Call To Action Noticed
Lastly, placement and design are paramount to make sure that your CTA get the attention it deserves.
Consider placing the call to action button toward the top or middle-left of the page to catch users’ attention.
While the bottom of a page is an easy place to ask a user to take the next step, some users may not continue reading your content until the last page, so always put placement as a part of your overall content strategy.
Apart from placement, design is also a key to getting your CTA stand out.
It must be colorful enough to get your users’ attention but readable enough for your online message to be delivered clearly.
For more assistance in building a website designed with a more persuasive call to action, talk to Marq Web Designs NOW!