A logo is a continuation of your brand, and must be an exceptional and strong symbol to recognize your company.
In the event that your logo isn’t doing its job, it may be necessary to make changes that will enhance your brand identity, draw in customers, and drive business.
Here are four signs your logo design needs an overhaul:
1. Your logo looks old.
Is your logo based on outline elements that were stylish years back? Assuming this is the case, it’s time to get rid of obsolete patterns and show customers you’re not buried in the past. Create a logo that is up-to-date, matching the changing design trends of the present times.
2. Your logo is pushed off in the competition.
You may offer comparative services as your competitors, yet that doesn’t mean your logo has to appear similar. Updating your logo design can give it a special look that customers will not forget.
3. Your logo isn’t associating with your target audience.
Perhaps you’ve chosen to concentrate on an alternate or extended audience, or you’re existing customers’ status or needs have changed. An up-to-date plan can boost your appeal and show customers you’re keeping up with their requirements.
4. Your logo design is excessively confusing.
Is your logo extremely complicated since it attempts to contain each part of your company or services? Taking one step back and rearranging a logo can make a powerful visual representation that customers can relate to.
Aside from your logo, you may also want to discover how your book covers should be designed properly. Check it out.
Redesign versus Refresh
In the event that your logo design has a compelling brand image in your industry and with your customers, you must take advantage of that brand equity as opposed to opposed to going back to step one: design a logo. You can surely give new life into an old and less-appealing logo with a few adjustments, for example,
- Rearranging shapes and icons
- Selecting a typeface that is simpler to read or better speaks for you
- Getting rid of superfluous content, for example, Inc., or .com
- Deleting inclines, shadows, outlines, and gradients
- Changing and combining colors
- Modifying the size, layout, or proportions
There are many things you can do to give your logo design a facelift. But more often than not, it’s mostly effective to assign the task to a logo designer who better understands the design trends that would work best in representing your company on the market, which will enable you to establish a more powerful brand identity.
Avail of graphic design services from a logo designer that you can trust. Marq Web Designs can help you conceptualize a new logo design for your business, or give your current logo a creative overhaul. Don’t hesitate to speak with us.