Everyone makes mistakes, but when it comes to creating social media ads, these seemingly negligible mistakes can cost your business a lot.
Here are 5 common social media ads mistakes that you need to avoid:
- Not setting the right goals
If you’re not setting your goals the right way, you will be wasting a lot of time, money, and effort.
Thus, “Always remember your WHY.” Why are you creating a social media ad? Is it to provide brand awareness? Is it to promote a specific brand? What exactly do you want to achieve in your social media advertising?
Now, it’s time to remember S.M.A.R.T.
Your goals need to be specific, measurable, attainable, relevant, and time-bound. Rather than setting a goal “to increase sales”, provide a specific percentage that you aim to achieve in a specific timeline.
Hence, make your goals realistic.
- Not knowing how to reach your target audience
To get the most out of your social media ads, you must ensure that the content you share aligns with the needs of your target audience. For instance, if a piece of content is about setting up an online store, make sure you’re targeting the right people – those who have interests in the field or those whose job titles align with the topic.
Also, make sure that you’re choosing the right platform. Is facebook advertising better than other forms of internet marketing? Or, will a combination of online marketing strategies work best for your business?
- Not planning your budget ahead of time
When it comes to social media advertising, one of the biggest mistakes of social media managers is not planning ahead.
You need to list your needs, your strategies, and your allocated budget for the social media campaign. Also, do not forget to consistently update your spreadsheet for you not to lose track of your expenses.
- Not tailoring your ads to the specific platform
No ads can be considered equal to each other. Every social network has different requirements and specs for the social ads they host.
Take a look at these sample specs:
- Instagram ad specs:
- Caption: Text only, max 2, 200 characters
- Image size: 1080 x 1080 pixels
- Limited support for landscape format
- Facebook ad specs:
- Recommended image size: 1, 200 x 628 pixels
- Headline: 25 characters
- Text: 90 characters
If you don’t optimize your ad content to adhere to these requirements, you might just lose your chance of building your brand.
- Not monitoring your ads
Forgetting or even not knowing how to monitor your ads properly can ruin your social media marketing. It can cost the business a lot of money.
However, if you closely monitor your ads, you can quickly decide when to pause or stop ads that aren’t performing well. Then, you can keep your budget focused on the top-performing ads.
These simple mistakes can hinder social media ads success. Thus, set the right goals, know how to reach your target audience, plan your budget ahead of time, tailor your ads to specific platforms, and don’t forget to monitor your ads.
Talk to us NOW to ensure a successful social media ad campaign!